Rattan Indonesia Industri Collaborations in ASEAN

TEMPO.CO, Jakarta – Facing the implementation of the Asean Economic Community in 2015, the Association of Indonesian Furniture and Handicraft Rattan (AMKRI) said Indonesia should collaborate with other Asean countries to strengthen domestic rattan industry. Head of International Relations Rattan Furniture Association, Damayanti Siahaan, said the target market is not rattan among ASEAN countries, but rather countries outside Asean. Thus, competition is outside the scope of the Asean free market.

“Therefore, we optimistic Asean free market will not interfere. We just have to collaborate with other Asean countries so that product quality and can market the more traditional markets. We are also optimistic because the raw materials here a lot and we also had a vigorous exhibition program, “he said in a national dialogue” Strengthening Policy Sustainable Rattan “at Aryaduta, Monday, November 18, 2013.

According to him, the traditional market of rattan products export destination is the United States and Europe. Several other regions such as the Middle East, Africa and South America is also a major export destination. Asean free market, he said, should be opportunities for collaboration among Asean countries so that the products that will be exported to these regions could actually compete in the international market. (See also: Indonesian Rattan Board Attracts Global Markets)

Damayanti said that each ASEAN country has advantages and disadvantages that can be mutually beneficial. He pointed out that the Philippines has an advantage in terms of design, while Indonesia is superior in terms of raw materials and strong production. “This collaboration will be very good at all. We already sounding cooperation with the Philippines and they were ready design. We are ready with the forces of production, “he said.

In addition, Damayanti potentially exposing other countries to develop cooperation is Myanmar. According to him, Myanmar has the advantage in terms of webbing. However, the country does not have as strong a market share of Rattan Indonesia. “Myanmar does not have a good market, but from the strong skills. While we are the market strong. It is precisely this opportunity, “he said.

Based on data from the Ministry of Industry, Indonesia is the world’s largest rattan producer. As many as 80-85 percent of rattan raw materials produced in Indonesia, while the rest is produced in other countries such as the Philippines and Vietnam. Rattan-producing areas in Indonesia is Borneo, Sumatra, Sulawesi, and Papua with rattan potential of 622 thousand tons per year. (See also: Indonesia Rattan Claimed Largest Producer)

In the first half of 2012, the export of Indonesian rattan products reached US $ 131 million. Indonesian rattan products export target of US $ 275 million in 2012. At the end of 2012, the actual export of rattan products reached US $ 202.67 million. In 2011, Indonesian rattan exports reached US $ 91 million. (See also: Sales Rattan Translucent Targeted US $ 500 Million)